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Public Relations News
Public Relations News: The Benefits of Communicating
 

By Terri Fassio, Public Relations Co-Director

  AUGUST 1, 2024 --

Communication affects nearly every aspect of our lives - from our home to our work, to shopping and eating out - and even to our Grange. It’s how we collaborate and share, how we maintain relationships, and how we achieve our goals.

There are eight main benefits of communicating effectively.

 

1.)      Effective communication builds trust.

A trusting environment excels when colleagues communicate openly and practice active listening.

2.)      Effective communication promotes loyalty.

Thoughtful communication rather  than  overseeing  from a distance, makes people feel appreciated and valued. This results in higher levels of satisfaction, better performances, and ultimately, increased loyalty.

3.)      Effective communication enhances engagement.

Having open lines of clear and concise communication, upward, downward and laterally, makes an impact on engagement and satisfaction.

4.)      Effective communication improves teamwork.

Good communication models and promotes a culture of team building and strong cross-functional bonds. This should include both verbal and nonverbal communication, like written communication and body language.

5.)      Effective communication boosts productivity.

Effective communication ensures that instructions, expectations, and goals are clearly communicated. When people understand what is expected of them, they can prioritize tasks, allocate resources efficiently, and focus their efforts on achieving desired outcomes.

6.)      Effective communication fuels innovation.

When people can freely share information and ideas with others, innovation flourishes. Effective communication fosters collaboration, creativity, team building, and problem-solving.

7.)      Effective communication resolves issues.

Turning potential issues and arguments into constructive and productive conversations benefits success and thus helps people to stay connected.

8.)      Effective communication creates better relationships.

Good communication can translate to successful interactions with others. People appreciate open and transparent communication, which helps to build trust and foster better relationships.

Now that we know the benefits of effective communication, how do you actually attain them within our Grange?

Be clear and concise: Make sure your message is clear and to the point.

Employ active listening: Effective communication is a two-way process.

Communicate respectfully: Always communicate in a way that is respectful to others, regardless of their position.

Use nonverbal communication: Nonverbal communication, such as body language and tone of voice, can convey a lot of information. Pay attention to your nonverbal cues and make sure they align with your message.

Choose the right channel: Different channels of communication, such as email, phone, or face-to-face, support different goals. Choose the right medium for the message you want to convey.

Be timely: It’s important to communicate in a timely manner. Respond promptly to messages and communicate any updates or changes as soon as possible.

Practice empathy: Put yourself in the shoes of the other person and try to understand their perspective. This can help you communicate more effectively and avoid misunderstandings.

Provide constructive feedback: Feedback is an important part of effective communication. When providing feedback, be constructive and specific, and focus on ways to improve rather than criticize.

Now more than ever, it is clear that communication is essential in our lives. Through effective communications we are able to make a connection with others and share our thoughts and experiences too. Through building relationships, we build memories. All of this paves the way for Grange growth, loyalty, positive productivity and ultimately Grange success.

Source: “Benefits of Effective Communication”, Grammarly, April 29, 2024.

 

 
 
 

 
     
     
       
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