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Public Relations News
Public Relations News: Looking Ahead to the New Year

By Terri Fassio, CT State Public Relations Co-Director

  DECEMBER 1, 2021 --

With 2022 right around the corner, now is the perfect time to take advantage of opportunities to get your Grange into the eyes of your local community. Here are some tips to keep in mind when planning out your upcoming Grange year.

  • Is your Grange recognized in the community? Tell your Grange story.

Granges have a number of sources available to promote their events, programs and activities - such as press releases to the local media, social media outlets like Facebook, and more traditional methods like posters, signage, and even face-to-face and telephone communications. But when promoting your Grange, are you telling its story? How many years has your Grange been organized? Are there specific projects/events that your Grange is known for (like your Fair, Bazaar, Dairy Dinner, Community Service projects, etc.)? Be sure to take every opportunity to tell your Grange story. It can be as easy as a paragraph at the end of a press release, a “throw- back Thursday” photo posted to Facebook, or a line at the bottom of poster.

  • Be proactive in your Grange promotional efforts.

Media outlets have many organizations just like the Grange vying for space and airtime. Chances are, they will not just stumble upon your Grange and promote it - you have to initiate the contact. Invite the media to a Grange meeting or event. Send a quick e-mail to your local newspaper promoting your upcoming activities - just be sure to give them at minimum 3 weeks’ notice. Even a quick  phone  call can be the difference between press coverage versus no press coverage.

  • Eliminate the promotional frustration.

Promoting  your  Grange  can be overwhelming when you don’t know what direction to turn first. You have a list of newspapers, a Facebook Page or a website  you are not comfortable using, and no real computer skills to speak of - so where do you start? Begin by taking a step back and selecting one path on which to concentrate your efforts. Once you feel confident in writing press releases, then move on to adding Facebook to the mix.  Then proceed to a website. Try taking a computer class to learn the basics. Most towns offer beginner computer classes either for free or for a small fee through adult ed or in senior centers. Look into your options, take it one step at a time, and eliminate the frustration.

  • Go the extra promotional mile.

In  order  to  go  the  extra  mile when promoting your Grange, you need to be knowledgeable of the organization, ready to answer any questions that may arise, and be armed with the details.   When writing  your  press  releases  and announcements, try to include as  much  relevant  information  as available.   This includes writing your Grange column for          the Connecticut   Granger.   We’ve all read the reports that announce the Grange’s latest fun event, but leave out important details, like time and cost. Don’t let the reader guess - tell them everything they need to know upfront.

Public    Relations and communications can play an integral part in your Grange’s journey. Make a resolution in 2022 to be sure to utilize available resources and most importantly, set achievable goals to build toward.

Need more information, or would like a hand in getting started? Drop us a line. We’re here to help! E-mail: publicrelations@ctstategrange.org  or information@ctstategrange.org .



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