| OCTOBER 5, 2014 -- A Few Tips When Promoting Your Grange So The Press Will Notice You
Now is the time to stop complaining about the lack of press for your Grange and do something about it. But what can you do as a Grange to ensure that the local media notices your press releases? Start by being brief, to the point, and concise, then answer the four following questions.
1.) Is your Grange interesting to others?
The media is always on the lookout for interesting stories. The editors will sit up and take notice when your Grange offers something that will pique the interest of their readers and viewers.
2.) Does your subject stand out in the crowd?
What is your Grange doing that is different than all of the other organizations in town? How does your Grange stand out? Always think outside the box when planning your Grange events and activities.
3.) Are you casual and friendly when contacting the media?
Be honest, be transparent, be friendly, and be approachable when submitting your information to the media. Honor their deadlines, and don’t be pushy if you don’t see your press release in the paper in a couple of days. Remember to respect the media sources, and they will respect your Grange in return.
4.) Is your information complete?
Always include as much information as you can when contacting the media. Items often overlooked are price, time, and contact information. If you were interested in the event your Grange is sponsoring, what information would you need to and want to know?
The key to having the press notice the activities of your Grange is to understand that media sources receive a lot of information to publish each and every day, and they will only print (or broadcast) what they feel is important, cool, relevant and that which affects their reading/viewing public.
Ultimately, the best way to get noticed is to form relationships with journalists who you regularly will be contacting with your Grange news. Media sources are more likely to read your news if they know you. |
