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Membership News
Membership News: New Video is a Success
 

By Faith Quinlan, CT State Grange Membership Director

  June 5, 2019 --

In April we ran the new membership/marketing video on Facebook. Using the video to create an advertisement targeted to potential members. The video reached 1865 people and because technology likes data from Facebook we learned a few things about who watched it and/or were engaging with the video.

Of the 1865 people who the video was in front of, 213 hit play and watched at least 10 seconds of the video. We learned that 64.7% were female and 35.3% were male. The ad targeted ages 18-65+ and the group who interacted the most with it were 65+ but the 35-44 and 55-64 year olds were also engaging at a higher level.

This information is helpful to get an idea of who may be interested in our organization.

 

 
 
 

 
     
     
       
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