JUNE 2007 --
1. NEEDS ASSESSMENT: The procedures for finding out what programs are wanted needed, educational, entertaining and useful. -- Use information you get from interest surveys, and/or talking to your members, community and potential audience. -- Make informal contact - ask people about what they are interested in, and most importantly, listen to what they say -- Discuss interests at meetings. -- Have members write out on note cards during a meeting their hobbies, interests, skills, and programs they would be willing to present. -- Generate ideas for programs which may address problems or difficulties expressed by your members. Common Problems with needs assessment: -- Making assumptions abut what people want, like or need -- Having predetermined programs in mind before doing a needs assessment -- Assuming that your needs are identical to other people's needs
2. IDEA FORMULATION: Working with everyone's ideas and options abut what programs would fit the assessed needs, then making an informed choice based on priorities and limits -- Brainstorm - non-critically with high value placed on creativity -- "Play" with ideas - loosen the mental locks and forget temporarily, about rules, practicality or being wrong -- Compare and Contrast - to similar or related programs from other Granges or organizations, etc. -- Critically analyze ideas resulting in the choice of programs Common problems with idea formation: -- Most overlooked step and not enough time given. -- Free Advice About Hidden Resources: People often will not participate unless they are asked.
3. PROGRAM PLANNING: Determining what needs to be done by when and whom
-- Make a checklist and an assignment sheet -- People support what they help create -- Timing is critical; be aware; what you competing against? -- Determine the goals, evaluation criteria and strategies to be used -- Follow up delegated responsibilities - this shows you care -- Some people need more support and structure than others - this makes their role seem more important -- Don't expect members to do as you say not as you do; ask for them to meet with you at set intervals to take off pressure -- Don't assume things - space, props, food, equipment - remember these are hurdles to jump not barriers Common problems with program planning: -- Not enough people involved in planning stages -- Tasks are delegated but no follow up is done to ensure completion -- No one volunteers so one person does everything -- Too many details are left to the last minute and then things fall through
4. PUBLICITY: Determining effective strategies to inform people about the event, but, most importantly, to create a sense of enthusiasm and motivation in the audience.
-- "Back to the Basics" - make sure that you cover the basics like who, what, when, where, why, and how much if applicable (such as Admission) -- Explore unconventional methods like using the back of stall doors, car windows, and making announcements at other non-related meetings. -- Plan backwards from the date of the event - what publicity needs to be out for what audience by when -- Tell the truth - do you read 8 1/2 x 11 white signs in the hallways? DO SOMETHING NEW AND CREATIVE!!! -- Who are you trying to reach?! A good question to ask! -- WORD OF MOUTH - still THE most effective advertising known to humankind - another one of those trite, but oh-so-true realities -- Emphasize the benefits and value of the program -- Be Enthusiastic. If you are not enthusiastic about the program, no one else will be - ask five people a day for two weeks prior to the event if they will be attending the program (yes, I'm totally serious!) - they will either say "yes" to get you off their back or they will be convinced that they won't want to miss such a good program Common problems with publicity: -- Lack of creativity -- Poor location for advertising -- Timeliness - no one will go to your program if the publicity goes up the day before the event -- Depending totally on the written word - TALK YOUR PROGRAMS UP!!!
5. PROGRAM IMPLEMENTATION: Putting on the actual program (Note: Murphy's Law has an incredible track record at this time)
-- Run through your checklists and confirm arrangements the day before and/or the day of the program -- Arrive early to ensure that everything is ready -- After the event thank everyone for participating and plant seeds for their participating in future programs -- Leave the facilities in the same condition that you found them - you will soon realize the incredible benefits of good working relationships -- Return all equipment the day of or the day after the event - especially if you ever want to use that equipment again! -- Reward the people who helped with the program - different people need different kinds of attention -- Celebrate your successes -- Public thank yous are almost always appreciated (at meetings, in the Granger, etc.) Common problems with program implementation: -- Failure to plan and/or follow through on any number of details from your planning checklists - Murphy's Law will catch up with you!
6. EVALUATION: Determining if the program was successful and worth repeating - various degrees of sophistication for measuring and defining success -- Plan program goals, evaluation strategies and evaluation criteria in the Program Planning stage -- What did the program planners learn from planning the program and/or from the program itself? -- Encourage honest feedback from the participants -- Make recommendations for potential future programmers to use -- Leave the evaluation results in a place where others can utilize them in the future
Common problems with evaluation: -- Not done at all -- Not planned for in advance -- Uncertainty about what to measure - usually because there are no program goals
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